Behavioural Email: Beyond Basket Abandonment

Up to 87% of shoppers abandon their shopping baskets before completing a purchase. A basket abandonment email typically generates extra sales of 2% to 4% and a healthy ROI.

However, many websites do not follow up with these emails and beyond this there are many types of online behaviours marketers can exploit. This white paper looks at basket abandonment but also beyond this at different types of automated behavioural triggers that can be used to convert more customers into buyers.


Understanding behavioural email and how it can help your business

The evolution of email marketing has seen it become more effective and targeted resulting in ROI figures as high as 750% and open rates of 70%.

This white paper aims to help the reader understand the true importance of behavioural email and it’s implications for businesses by looking at it’s past, present and future.