Content marketing is everyone’s hot new digital marketing phrase but the notion that content marketing is new isn’t quite correct as many companies have been creating blogs, surveys and whitepapers all along.
This new era focuses on seeking to help audience growth, generate leads, spread brand awareness and improve brand perception on a larger scale. Content marketing roles are being created and teams restructured in line with this and the term now incorporates editorial, marketing, PR, SEO and social media so it is clear that having the right content and strategy in place is key to success.
This post looks at how to make your content quality and engaging, winning audiences and improving ROI, brand awareness and traffic.
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