How do marketers manage their mobile email channel effectively?

In 2012, more than half (52%) of 18-34 year-olds had clicked through to a website from a mobile email, and in 2013 48% of all emails were opened on mobile.

It’s therefore imperative for email marketers to ensure their communications are suitably optimised for all mobile devices – how to marketers manage this channel effectively?

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Writing mobile email subject lines: four key considerations

Data from Econsultancy’s Email Marketing Census 2014 shows that just under half (47%) of businesses are optimising emails for mobile devices, while a third (34%) have it in the works and 19% have no plans in this area.

If marketers are not able to optimise for mobile yet, they can at least write subject minds with mobile users in mind – here are some examples of how to approach this.

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PHP stdClass Object to Array

This post defines two ultra simple recursive function to convert multidimensional Objects to Arrays and multidimensional Arrays to Objects.

NOTE: If this function is called as a class method, then the return line needs to be replaced with the following…

return array_map( array($this, __FUNCTION__), $d );

Seven lessons Obama’s digital team learned from A/B testing emails

The lesser know side of Obama’s re-election campaign was the detail of the testing process behind the email strategy that helped raise more than $500m in online donations.

Facing certain challenges compared to 2008, the digital campaign had to be innovative, and so A/B testing of emails and other messages became more important.

This article looks into the A/B testing strategy that optimised the fundraising emails and the lessons learned.

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Responsive email design: five case studies and an infographic on how it improves engagement

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices. One option for dealing with it is responsive design, and here are a few case studies from Econsultancy that look at how responsive design impacts user engagement.

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The effect of Gmail Tabs on email marketing

On May 29 this year, Gmail introduced the new tabbed layout. For many email marketers this was a major concern as this raised questions on the effectiveness and ROI of their email marketing activities.

Would the introduction of this new layout affect their open rates? Does this mean email marketing just got a lot harder?

Let’s have a look at what this means for email marketers.

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